ACAI BOWLS

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JUICE

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COFFEE

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MELTS

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COMMUNITY

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HEALTH

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MOVEMENT

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ACAI BOWLS / JUICE / COFFEE / MELTS / COMMUNITY / HEALTH / MOVEMENT /

WHAT IS JUICE JAR?

Juice Jar is a vibrant, community-led lifestyle brand serving feel-good food and drinks in beautifully designed spaces across the UK and Ireland.

A bowl of colorful granola, strawberries, dried berries, green guacamole, caramel, and chopped pistachios on a purple background.
A layered ice cream sundae with sliced kiwi, strawberries, and chocolate and yellow syrup, topped with chopped nuts in a clear cup with a purple skull logo, against a lavender background.
Stacked sandwich slices with chicken, greens, cheese, pickles, and sauces against a purple background.

‘Is fearr an tsláinte ná na táinte.’ Your health is your wealth. 

OUR JOURNEY

Juice Jar began with a simple idea: to make healthy choices feel exciting, accessible and full of personality. From our first Belfast venue in 2019, we have grown into a community-led lifestyle brand across our nine venues in the UK and Ireland.

We’ve grown up but we haven’t gone corporate. We’re still scrappy, still obsessed and still willing to break the rules to build something people actually want. Big ambitions, bold ideas and taking risks everyday to stay true to our roots.

our OPPORTUNITY

Eating habits are changing. While overall food spend has fallen, demand for healthier, more considered choices continues to grow. We increasingly care about what we put into our bodies, seeking fresh ingredients, nutritional value and food that makes us feel good.

Illustration of food and shopping items with an upward arrow indicating growth or increase
Illustration of various healthy foods arranged to form an apple shape, including vegetables, fruits, dairy, nuts, and grains, in purple and white colors.

WHAT makes us different?

Close-up of a cup with a smiley face logo, containing a green beverage with ice cubes, set against a pink background.

Clean, healthy unprocessed food with little to no additives.

Made from simple, recognisable ingredients—freshly prepared and naturally full of goodness.
Stacked sandwich halves with bread, chicken, greens, cheese, sauce, and pickles against purple background.

Made fresh in front of the customer to build trust.

Prepared before their eyes, giving every customer confidence in what goes into their order.
A bowl filled with various toppings including strawberries, granola, dried cranberries, pistachios, caramel, and shredded coconut, set against a purple background.

Acai Bowl production unseen before at scale.

A distinctive, high-volume bowl-making model in a category no one has successfully scaled before.

Nine venues. Three franchisees. One growing community across the UK and Ireland.

We create beautiful, thoughtfully designed spaces with unmistakable Juice Jar energy.

More than a place to eat and drink, our venues bring people together. Every location is built to feel local, healthy, welcoming and full of life.

We create spaces

A drawing of a storefront with a sign that reads 'Juice Jar'. The storefront has large windows and a round logo on the door with a smiling face and the initials 'JJ'.
Drawing of a storefront labeled 'Juice Jar' with a rounded facade and glass door entrance.
A sign that says 'Juice Jar' with a purple background and decorative doodles of leafy vines.
A drawing of a stone sign that reads 'THE JUICE JAR' with stone pillars on either side.

WE BUILD GREAT TEAMS

  • A man with light skin, brown hair, and a mustache taking a selfie inside a vehicle, with a beige object and a sign visible in the background.

    Sam Shephard

    FOUNDER

    Sam served 7 years as an officer in the Royal Marines, with deployments to Afghanistan and Iraq and was awarded the UK’s highest medal for gallantry, the George Cross. Soon after he became Chief of Staff at a London hedge fund, CQS. Sam returned home to Belfast and setup Juice Jar & has been enjoying the journey ever since.

  • A woman smiling and holding four colorful drinks in clear cups, in a cafe with striped wall decor and bags of tea or coffee on shelves behind her.

    Amy Turley

    CFO

    Amy oversees the company’s financial strategy, planning and performance. Her role is central to ensuring that the business grows sustainably, with strong financial controls and clear commercial priorities supporting its day-to-day operations.

  • A woman with long, light brown hair smiling and scrunching her nose, wearing a light gray hoodie and a necklace with a pendant, standing in front of a brick wall.

    Jess Annett

    DIRECTOR IRELAND

    Jess leads Juice Jar’s operations across Ireland and is responsible for overseeing all current and future venues in the market. Her role is central to maintaining consistently high standards while supporting the successful development and growth of the brand.

  • Woman with dark hair, wearing a colorful headscarf and red top, smiling and posing with her hands under her chin, inside a wooden-furnished room.

    Nicole Reid

    FRANCHISEE SUPPORT

    Nicole oversees all Juice Jar franchisees, ensuring brand standards are upheld across every location and each partner has the support needed to succeed.

  • Smiling woman with long brown hair, wearing hoop earrings, a colorful patterned top, dark jeans, and a watch, sitting in a modern indoor setting with purple lighting and decorations.

    Georgia Ny Gu Tin

    HEALTH & WELLNESS

    Georgia leads Juice Jar’s health, wellness, and community experiences, bringing the brand to life far beyond the counter. From events and partnerships to customer engagement and unforgettable brand moments, she connects Juice Jar to the people and places around it with creativity, care, and serious energy.

Screenshot of The Juice Jar's Instagram profile with pictures of various colorful smoothies and foods, including fruit bowls and drinks with fruit toppings, against an urban background.

Big ideas, real impact. WE are VERY social, making the most of very little.

One Brand, Three Growth Channels

Line drawing of a storefront with a crown symbol above the awning, a door on the left, and a window displaying a beverage cup.

Brand-Owned
venues

Our brand-owned stores showcase the full Juice Jar experience, strengthen customer relationships and provide direct control over quality, innovation and profitability.

Brand
Outline illustration of multiple small cafes with icons of a drink with a straw on their roofs, connected by dashed lines.

Franchisee
venues

Franchise partnerships accelerate expansion into new locations, using local operators and external capital while maintaining a consistent brand and customer experience.

Franchise
Outline drawing of a shopping bag with three bottles inside, each label showing a different fruit or plant icon.

Retail
Offering

Our retail range brings Juice Jar products into supermarkets and other outlets, expanding customer reach and creating a scalable revenue stream beyond our physical stores.

Retail

Unit Economics

One venue produces £500,000 revenue, at 70% gross margin with a 15% ebitda. costs £180,000 to open.

pay back in 2.5 YEars.

AWARD WINNING

Stelios Foundation North-South Business Awards. Gold Prize for 2025. Cash grant of €150,000.00!

Deliveroo Best Healthy Cuisine Ireland. Voted for by the public, all Ireland winner 2025.

Guaranteed Irish. We prioritise local suppliers and partners. Supporting local economies and reducing food miles.

Logo with the text 'Guaranteed Irish' and a stylized letter 'g' and 'i' inside a black background.
Logo of the Stelios Philanthropic Foundation with the word 'stelios' in large script font and the foundation's name below in smaller uppercase letters.
Logo for the Deliveroo Restaurant Awards featuring a yellow delivery bag with eyes, the words 'Deliveroo Restaurant Awards' in bold dark blue, and a yellow banner with 'Peliveroo Restaurnitavaros' written on it.